The book tells the story of the BMW Group, from its beginnings in 1916 as a company for aviation engines until today. Layed out in 10 chapters through 100 years on 600 pages, accompanied by image material throughout one century.

We were asked by seltmann+söhne to design the book and develop an augmented reality app that connects tagged images to historical film material. Read through the books and scan all images with the smartphone icon to experience an interactive book.

Published in German and English
Designed for: seltmann+söhne 
Editor: BMW Group
Authors: Manfred Grunert, Dr. Florian Triebel

Published by: seltmann+söhne
572 pages
Dimensions: 24 x 30 cm
Year: 2019